WHAT DRIVES AND INSPIRES US
We believe that tourism, when managed responsibly, is a powerful tool to foster the development of the community and the destination—provided its growth is oriented toward caring for the environment, and ensuring the well-being of both our visitors and the people who live in this territory.
Every day, we work to ensure that guests and hosts feel comfortable in Purmamarca, enjoying this wonderful land—recognized as a UNESCO World Heritage Site—where we strive to integrate hospitality, respect, and a deep sense of belonging. We are inspired by the idea that every experience lived here leaves a positive mark, both on people and on the place we call home.
For this reason, our entire management model is aligned with the 17 Sustainable Development Goals (SDGs) proposed by the United Nations, which guide global efforts toward a more equitable and resilient world by 2030.
We maintain a participatory and collaborative approach with the people, organizations, and institutions with whom we work, promoting actions that support environmental regeneration, community strengthening, and the construction of a more just, inclusive, and respectful society that honors the natural and cultural heritage around us.
All our programs are aligned with the 17 Sustainable Development Goals (SDGs) proposed by the United Nations, which guide global efforts toward a more equitable and resilient future by 2030.
We fully embrace the principle that “there are no successful businesses in failed societies” (S. Schmidheiny). This is why our mission is to offer a distinctive, high-quality service that exceeds our guests’ expectations while promoting the destination’s economic development, people’s well-being, and the protection and regeneration of nature. That is our concept of business success.
We carry out our work with passion, always striving to improve. At times we may fall short, but we learn and grow from every experience. We know there is still much to be done, and this motivates us to continue moving forward with commitment and coherence.
Below is a brief summary of some of the actions we have implemented and sustained over the years—as well as those we are currently working on—regarding socio-environmental matters and business development. We thank you for your visit and always welcome your suggestions.
Lucy Vilte
General Manager & Owner
